Results (1)
Search Parameters:
Author/Affiliation: Oksana GarachkovskaOpen AccessArticle
7 Pages, 709 KB 
Strategic Management of Brand Positioning in the Market
Abstract:
In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market…
Read More(This article belongs to Section Engineering Management (EMM))