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Author/Affiliation: Abdellatif Elouali

Touristic’s Destination Brand Image: Proposition of a Measurement Scale for Rabat City (Morocco)

by Abdellatif Elouali, Smail Hafidi Alaoui, Noura Ettahir, Abderrazzak Khohmimidi, Nadia Motii, Keltoum Rahali and Mustapha Kouzer

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 1750–1758, 2020; DOI: 10.25046/aj0506209

Abstract:

The objective of this article is to highlight the existing relationship between the tourist’s destination brand image of the city of Rabat (Morocco) and its choice by foreign tourists to be visited once again. We suggest a reliable measurement scale able to measure the dimensions and associations of the brand image most memorized by tourists,…

Sustainable Development Practices in the Moroccan Small and Medium Enterprise: by What means and for What Purpose?

by Keltoum Rahali, Abdelaziz Chaouch, Elmahjoub Aouane, Sami Chbika, Abderrazzak Khohmimidi, Mustapha Kouzer and Abdellatif Elouali

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 5, Page # 630–636, 2020; DOI: 10.25046/aj050577

Abstract:

The objective of this article is to highlight the relationship between the integration of sustainable development practices in Moroccan Small and Medium Enterprises (Smes) and the challenge sought by managers in order to ensure competitiveness and sustainability. Indeed, present-day Smes are operating in a world where economic, social, societal or environmental constraints are constantly evolving.…