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Author/Affiliation: Antonio Javier Prado DomínguezOpen AccessArticle
7 Pages, 526 KB 
Internalising Negative Self-Image Externalities: The First Objective for City Marketing as a Municipal Management Tool
Abstract:
In times of crisis or traumatic transformation processes, one of the most frequent negative externalities is that the self-image of a city deteriorates among its stakeholders, which affects their economic and social expectations and decisions. The internalisation of this externality must be a key objective for the local public manager so that any initiative can…
Read More(This article belongs to the SP8 (Special Issue on Multidisciplinary Sciences and Engineering 2019-20) & Section Engineering Management (EMM))