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Author/Affiliation: Bruce MacLeod WoodCreating a Digital Twin: Simulation of a Business Model Design Tool
by Kira Rambow-Hoeschele, Nick Giani Rambow, Matthias Michael Hampel, David Keith Harrison and Bruce MacLeod Wood
Advances in Science, Technology and Engineering Systems Journal,
Volume 4,
Issue 6,
Page # 53–60,
2019;
DOI: 10.25046/aj040607
Abstract:
Digitization forces industry players to adapt to transforming market situations and buyer behavior. Technological advances, buyer power, and sharpened competitive intensity imply that businesses are confronted with the menace of commoditization. For companies to perform successfully in the market, outdated business models ought to be rethought and new business models should be created. Unique selling…
Read More(This article belongs to the SP7 (Special Issue on Advancement in Engineering and Computer Science 2019) & Section Multidisciplinary Sciences (MUS))
