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Author/Affiliation: Cheryl Marie CordeiroOpen AccessArticle
10 Pages, 2,583 KB 
Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use
Abstract:
This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of…
Read More(This article belongs to the SP5 (Special Issue on Multidisciplinary Sciences and Engineering 2018) & Section Interdisciplinary Applications of Computer Science (CSI))