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Author/Affiliation: Constantina CostopoulouOpen AccessArticle
8 Pages, 931 KB 
An Analysis of Social Media Usage in Winery Businesses
Abstract:
Although social media is used by an ever-increasing number of businesses, its benefits have not yet been fully exploited. Social media analytics tools can prove helpful in this regard, since they comprise a unique information source for business intelligence. As the social media environment rapidly evolves, various social media analytics tools are emerging. This research…
Read More(This article belongs to the SP7 (Special Issue on Advancement in Engineering and Computer Science 2019) & Section Interdisciplinary Applications of Computer Science (CSI))