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Author/Affiliation: Ismaila Temitayo SanusiOpen AccessArticle
8 Pages, 730 KB 
Actual Use and Continuous Use of Retail Mobile App: A Model Comparison Perspective
Abstract:
A mobile retail app is a growing innovation in a retailing setting and there is an argument on the prominent status of a mobile application in contrast with a mobile website and web applications. The study used quantitative data to run multiple regression analysis with keen attention to linear regression assumption and compare four models…
Read More(This article belongs to Section Information Systems in Computer Science (CIS))