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Author/Affiliation: Joel EnesOpen AccessArticle
9 Pages, 1,061 KB 
Spot Toyota: Design and Development of a Mobile Application for Toyota’s Promotion Actions to the Young Audience
Abstract:
This project aims to demonstrate the importance that digital media can have to the development of loyalty programs, namely in creating empathy and proximity relationships between brands and their target audience: young people. This study consisted of the creation of a digital platform for Toyota Portugal, named Spot Toyota, to communicate actions promoted by the…
Read More(This article belongs to the SP9 (Special Issue on Multidisciplinary Innovation in Engineering Science & Technology 2020) & Section Operations Research & Management Science (ORM))