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Author/Affiliation: Mai Thi Quynh Nhu
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9 Pages, 769 KB Download PDF

Factors Affecting the Decision of Selecting Banking to Save Money of Individual Customers – Experimental in Da Nang City

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 3, Page # 409–417, 2021; DOI: 10.25046/aj060345
Abstract:

The purpose of this study is to evaluate the factors affecting the decisions of factors affecting the decision of individual customers to choose a savings bank at commercial banks in Da Nang city. . Through the use of appropriate research methods, the authors have found that there are 5 factors with 5 groups of factors…

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(This article belongs to the SP11 (Special Issue on Innovation in Computing, Engineering Science & Technology 2021) & Section Operations Research & Management Science (ORM))

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