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Author/Affiliation: Noura Ettahir

Touristic’s Destination Brand Image: Proposition of a Measurement Scale for Rabat City (Morocco)

by Abdellatif Elouali, Smail Hafidi Alaoui, Noura Ettahir, Abderrazzak Khohmimidi, Nadia Motii, Keltoum Rahali and Mustapha Kouzer

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 1750–1758, 2020; DOI: 10.25046/aj0506209

Abstract:

The objective of this article is to highlight the existing relationship between the tourist’s destination brand image of the city of Rabat (Morocco) and its choice by foreign tourists to be visited once again. We suggest a reliable measurement scale able to measure the dimensions and associations of the brand image most memorized by tourists,…