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Author/Affiliation: Nuno Martins
The Design Process in the Improvement of The Experience Between a Brand and its Target Audience Through a Digital Product: The Lexus Portugal’s used Car Website Case Study
The study aims to demonstrate how the use of the design process can align a brand’s strategy with the interests of its target audience through a digital product based on a case study. Currently, Lexus internal studies show that there is a possibility to meet the needs of new audiences, beyond the traditional ones (men,…
Read More Spot Toyota: Design and Development of a Mobile Application for Toyota’s Promotion Actions to the Young Audience
This project aims to demonstrate the importance that digital media can have to the development of loyalty programs, namely in creating empathy and proximity relationships between brands and their target audience: young people. This study consisted of the creation of a digital platform for Toyota Portugal, named Spot Toyota, to communicate actions promoted by the…
Read More Activerest: Design of A Graphical Interface for the Remote use of Continuous and Holistic Care Providers
One of the most prevalent physical limitations of both aging and accidents is immobility. Being bedridden requires great care to avoid the formation of pressure ulcers. Thus, the ‘ActiveRest’ project aimed to develop a textile mattress guard that will contribute to the prevention of pressure ulcers. This textile mattress guard integrates a monitoring system, based…
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