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Author/Affiliation: Sherly OktafianiOpen AccessArticle
8 Pages, 404 KB 
Generic Decision Support Model for Determining the Best Marketer
Abstract:
For marketing company, determining the best marketing is a strategic decision. It is able to affect the companys future purposefully. The study conducted to propose a novel decision support model (DSM) for determining the best marketer. Seventeen parameters were considered into model and two methods fuzzy logic and profile-matching (PM) were combined as main method…
Read More(This article belongs to Section Information Systems in Computer Science (CIS))