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Keyword: Behavioural intentionsOpen AccessArticle
5 Pages, 578 KB 
Understanding the usage, Modifications, Limitations and Criticisms of Technology Acceptance Model (TAM)
Abstract:
Technology Acceptance Model (TAM) is broadly accepted and has proved applicable in identifying consumers’ willingness to utilize information and communication technology (ICT). The theory proposes that Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) are actually determining factors of individual attitudes, while attitude is a determining factor of Behavioural Intention (BI) and Behavioural Intention…
Read More(This article belongs to Section Information Systems in Computer Science (CIS))