Results (1)
Search Parameters:
Keyword: Brand ImageOpen AccessArticle
9 Pages, 783 KB 
Touristic’s Destination Brand Image: Proposition of a Measurement Scale for Rabat City (Morocco)
Abstract:
The objective of this article is to highlight the existing relationship between the tourist’s destination brand image of the city of Rabat (Morocco) and its choice by foreign tourists to be visited once again. We suggest a reliable measurement scale able to measure the dimensions and associations of the brand image most memorized by tourists,…
Read More(This article belongs to the Special Issue on Multidisciplinary Sciences and Engineering 2020-21 & Section Engineering Management (EMM))