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Keyword: Communication Design
The Design Process in the Improvement of The Experience Between a Brand and its Target Audience Through a Digital Product: The Lexus Portugal’s used Car Website Case Study
The study aims to demonstrate how the use of the design process can align a brand’s strategy with the interests of its target audience through a digital product based on a case study. Currently, Lexus internal studies show that there is a possibility to meet the needs of new audiences, beyond the traditional ones (men,…
Read More Spot Toyota: Design and Development of a Mobile Application for Toyota’s Promotion Actions to the Young Audience
This project aims to demonstrate the importance that digital media can have to the development of loyalty programs, namely in creating empathy and proximity relationships between brands and their target audience: young people. This study consisted of the creation of a digital platform for Toyota Portugal, named Spot Toyota, to communicate actions promoted by the…
Read More Projection of Wireless Multipath Clusters Using Multi-Dimensional Visualization Techniques
Advances in channel modeling allow wireless communication designers to accurately model and understand the channel’s phenomena within different propagation scenarios. A precise channel model results in the wireless system’s optimized performance while considering trade-offs due to the effects of the channel. The geometric-based stochastic channel model considers different interacting objects affecting the parameters using the…
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