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Keyword: Self-Image
Internalising Negative Self-Image Externalities: The First Objective for City Marketing as a Municipal Management Tool
In times of crisis or traumatic transformation processes, one of the most frequent negative externalities is that the self-image of a city deteriorates among its stakeholders, which affects their economic and social expectations and decisions. The internalisation of this externality must be a key objective for the local public manager so that any initiative can…
Read More Effects of the Metropolitan Civil Resilience Program: Comparison of the SAT Resilience Program and an Exercise Program
Purpose: To conduct preliminary research for developing a program to enhance resilience, a topic that has generated attention of late. Methods: We compared the Structured Association Technique (SAT) resilience program and an exercise program. The citizen’s lecture on stress management occurred 1 month after East Japan Earthquake, and the intervention was carried out in the afternoon of…
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