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Keyword: UI & UX DesignOpen AccessArticle
10 Pages, 1,623 KB 
The Design Process in the Improvement of The Experience Between a Brand and its Target Audience Through a Digital Product: The Lexus Portugal’s used Car Website Case Study
Abstract:
The study aims to demonstrate how the use of the design process can align a brand’s strategy with the interests of its target audience through a digital product based on a case study. Currently, Lexus internal studies show that there is a possibility to meet the needs of new audiences, beyond the traditional ones (men,…
Read More(This article belongs to the SP9 (Special Issue on Multidisciplinary Innovation in Engineering Science & Technology 2020) & Section Bioinformatics (BIF))
Open AccessArticle
9 Pages, 1,061 KB
Spot Toyota: Design and Development of a Mobile Application for Toyota’s Promotion Actions to the Young Audience
Abstract:
This project aims to demonstrate the importance that digital media can have to the development of loyalty programs, namely in creating empathy and proximity relationships between brands and their target audience: young people. This study consisted of the creation of a digital platform for Toyota Portugal, named Spot Toyota, to communicate actions promoted by the…
Read More(This article belongs to the SP9 (Special Issue on Multidisciplinary Innovation in Engineering Science & Technology 2020) & Section Operations Research & Management Science (ORM))