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Keyword: Unified theory of acceptance and use of Technology (UTAUT)
The Application of Mobile Learning Technologies at Malaysian Universities Through Mind Mapping Apps for Augmenting Writing Performance
21st century learning focuses on the flow of information, media, and technology. In Malaysia, many university students face problems in English writing. Thus, students should be exposed to the technology training in innovative ways to produce students with a dynamic in this ever-changing world. Recently, the transformation and the evolution of mobile have created a…
Read More Actual Use and Continuous Use of Retail Mobile App: A Model Comparison Perspective
A mobile retail app is a growing innovation in a retailing setting and there is an argument on the prominent status of a mobile application in contrast with a mobile website and web applications. The study used quantitative data to run multiple regression analysis with keen attention to linear regression assumption and compare four models…
Read More Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use
This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of…
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