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Keyword: FFStrategic Management of Brand Positioning in the Market
In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market…
Read MoreThe Impact of eLearning as a Knowledge Management Tool in Organizational Performance
This paper aims to understand the impact of eLearning capabilities on organizational performance. It also addresses the obstacles of organizational learning using eLearning methods and highlighting some emerging trends and technologies that will impact the eLearning experience in organizations. It examines a brief history of knowledge management and how it is related to learning, organizational…
Read MoreThe Mediating Role of Entrepreneurial Orientation on the Knowledge Creation-Firm Performance Nexus: Evidence from Indonesian IT Companies
Disruptive innovation has created fast changes in the business environment and competition among companies, especially on information technology companies. Knowledge creation and entrepreneurial orientation are two variables that can improve firm performance. There is still limited study on how knowledge creation and entrepreneurial orientation both affects firm performance. This study aims to discuss how to…
Read MoreProcrustes Dynamic Time Wrapping Analysis for Automated Surgical Skill Evaluation
Classic surgical skill evaluation is performed by an expert surgeon examining an apprentice in a hospital operating room. This method suffers from being subjective and expensive. As surgery becomes more complex and specialized, there is an increase need for an automated surgical skill evaluation system that is more objective and determines more exactly the skills…
Read MoreActive Disturbance Rejection Control Design for a Haptic Machine Interface Platform
This paper proposes an active disturbance rejection control (ADRC) design for a haptic display platform structure. The motivation for the following scheme originates from the shortcomings faced by classical proportional integral derivative (PID) controllers in control theory. The ADRC is an unconventional model-independent approach, acknowledged as an effective controller in the existence of total plant…
Read MoreMethod of Technological Forecasting of Market Behaviour of R&D Products
The current concept of open innovation corresponds to the R&D products transfer model – “role changes”. One of the fundamental provisions of the model is that R&D products are considered for commercialization not only at the final stage of technological readiness, but at any of them. In today’s changing market environment, special attention is paid…
Read MoreAccounting Software in Modern Business
The purpose of the research is an investigation of different accounting software products, their functions, and specific features to make easier choice among variety of similar products and analysis of their pros and cons that can influence on companies’ performance. Authors classified accounting software according to its capabilities to serve the different managerial purposes. Because…
Read MoreDiagnosis of Tobacco Addiction using Medical Signal: An EEG-based Time-Frequency Domain Analysis Using Machine Learning
Addiction such as tobacco smoking affects the human brain and thus causes significant changes in the brainwaves. The changes in brain wave due to smoking can be identified by focusing on changes in electroencephalogram pattern, extracting different time-frequency domain features. In this aspect, a laboratory-based study has been presented in this paper, for assessing the…
Read MoreCustomer Behavior of Green Advertising: Confirmatory Factor Analysis
The implementation of green advertising is relatively low for credibility but has an impact on green customer behavior. Based on the phenomenon, the purpose of this study is to examine factors affecting green advertising development, which is based on experienced customers towards products and advertisements and environmental issues. This research focuses on customers to create…
Read MoreContingency Plan in the Supply Chain of Companies in the Retail Industry in the Face of the Impacts of COVID-19
The main issue that is being presented in 2020 is the impact that all organizations are having due to the COVID-19 pandemic, and it is not for less given the global collapse that is occurring in all aspects. Many organizations have been affected by this catastrophe and in the face of an unforeseen scenario, the…
Read MoreSimulating COVID-19 Trajectory in the UAE and the Impact of Possible Intervention Scenarios
This paper aims to simulate the current trajectory of the pandemic growth in the UAE; when it is likely to end and at what cost? It also examines the current and additional possible measures to contain the second wave of the pandemic. The method used is a simple Susceptible-Infected-Recovered (SIR) model called covid19_scenarios. The key…
Read MoreText Mining Techniques for Cyberbullying Detection: State of the Art
The dramatic growth of social media during the last years has been associated with the emergence of a new bullying types. Platforms such as Facebook, Twitter, YouTube, and others are now privileged ways to disseminate all kinds of information. Indeed, communicating through social media without revealing the real identity has emerged an ideal atmosphere for…
Read MoreA Surface Plasmon Resonance (SPR) and Water Quality Monitoring: A System for Detecting Harmful Algal Bloom
Harmful algal blooms (HAB) or “Red tides” are organisms which produce toxins which are harmful to humans, fish, and other marine mammals. The said toxins come from dinoflagellates of genus Pyrodinium Bahamense var Compressum that cause Paralytic Shellfish Poisoning (PSP) and Dinophysis Caudata and Prorocentrum lima which results to Diarrhetic Shellfish Poisoning (DSP). In the…
Read MoreBlockchain Technology for Tracing Drug with a Multichain Platform: Simulation Method
This study builds the implementation of the traceability process by conducting simulation tests using business process simulations with the implementation of blockchain technology to track drugs. This research focus involved stakeholders, including the pharmaceutical industry, pharmaceutical wholesalers (distributors/wholesalers), health services (drug stores, hospitals), consumers. Simulation methods are used to describe the distribution and traceability of…
Read MoreDeep Deterministic Policy Gradients for Optimizing Simulated PoA Blockchain Networks Based on Healthcare Data Characteristics
Blockchain technology has proven to be the best solution for digital data storage today, which is decentralized and interconnected via cryptography. Many consensus algorithms can be options for implementation. One of them is the PoA consensus algorithm, which is proven to provide high performance and fault tolerance. Blockchain has been implemented in many sectors, including…
Read MoreA Recommendation Approach in Social Learning Based on K-Means Clustering
E-learning, among the most prominent modes of learning, offers learners the opportunity to attend online courses. To improve the quality of online learning, social learning through social networks promotes interaction and collaboration among learners. As part of the learning process management in these environments, the implementation of recommendation systems facilitates the provision of content adapted…
Read MoreEliminating Target Anopheles Proteins to Non-Target Organisms based on Posterior Probability Algorithm
Capturing similarity in gene sequences of a target organism to detect significant regions of comparison will most likely occur because genes share a related descendant. Local sequence alignment for the targeted organisms can help preserve associations among sequences of related organisms. Such homologous genes possess identical sequences with common ancestral genes. The genes may be…
Read MoreAn Innovative Angle of Attack Virtual Sensor for Physical-Analytical Redundant Measurement System Applicable to Commercial Aircraft
The angle of attack is a critical flight parameter for commercial aviation aircraft, because automatic envelope protection systems rely on it to keep the aircraft within its safe flight envelope. Faulty measurements of the angle of attack could have catastrophic effects, leading to aircraft loss of control in flight and fatalities, as demonstrated by the…
Read MoreMultiple Machine Learning Algorithms Comparison for Modulation Type Classification Based on Instantaneous Values of the Time Domain Signal and Time Series Statistics Derived from Wavelet Transform
Modulation type classification is a part of waveform estimation required to employ spectrum sharing scenarios like dynamic spectrum access that allow more efficient spectrum utilization. In this work multiple classification features, feature extraction, and classification algorithms for modulation type classification have been studied and compared in terms of classification speed and accuracy to suggest the…
Read MoreComparison of Machine Learning Parametric and Non-Parametric Techniques for Determining Soil Moisture: Case Study at Las Palmas Andean Basin
Soil moisture is one of the most important variables to monitor in agriculture. Its analysis gives insights about strategies to utilize better a particular area regarding its use, i.e., pasture for cows (or similar), production forests, or even to answer what crops should be planted. The vertical structure of the soil moisture plays an important…
Read MoreModelling Human-Computer Interactions based on Cognitive Styles within Collective Decision-Making
The article proposes an approach to evaluate human-computer interaction in the collective decision-making model. It is believed that all team members interact with each other through a distributed information system. The approach involves considering, when modelling, the personality characteristics of perception, each member of the team as a set of cognitive styles. Within the scope…
Read MoreTypes and Concentrations of Catalysts in Chemical Glycerolysis for the Production of Monoacylglycerols and Diacylglycerols
Monoacylglycerol (MAG) and diacylglycerol (DAG) are structured lipids that have been widely used in various pharmaceutical, cosmetic, and food industries. MAG and DAG are generally produced by chemical glycerolysis. Chemical catalysts have been shown to be more efficient, economical, and effective. This study summarizes and discusses the factors that affect the synthesis of MAG and…
Read MoreOptimal PMU Placement Using Genetic Algorithm for 330kV 52-Bus Nigerian Network
The phasor Measurement Unit is a modern tracking tool mounted on a network to track and manage power systems. PMU is accurate and time-synchronized device that gives voltage phasor measurements in nodes and current phasor measurements connected to those nodes where the PMU is installed. This study introduces the Genetic Algorithm for optimization of allocation…
Read MoreDriving Behaviour Identification based on OBD Speed and GPS Data Analysis
Vehicle accidents, particularly in small and large urban areas, are rising tremendously day by day worldwide. As a recent research subject in automaton transportation, the subsequent collision has become a vital issue and emergency. Internet of things (IoT) and the Internet of Vehicles (IoV) have become very popular these days because of their versatility, and…
Read MoreEnterprise Resource Planning Readiness Assessment for Determining the Maturity Level of ERP Implementation in the Industry in Indonesia
The textile industry is one of the prioritized industries, because it contributes to the country’s foreign exchange, absorbs a large number of workers, and fulfills the need for national clothing. To increase work efficiency and productivity, the textile industry must use ERP. However, ERP implementation still has a relatively high failure rate. ERP readiness assessment…
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