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Author/Affiliation: MulyaniOpen AccessArticle
9 Pages, 705 KB 
Customer Behavior of Green Advertising: Confirmatory Factor Analysis
Abstract:
The implementation of green advertising is relatively low for credibility but has an impact on green customer behavior. Based on the phenomenon, the purpose of this study is to examine factors affecting green advertising development, which is based on experienced customers towards products and advertisements and environmental issues. This research focuses on customers to create…
Read More(This article belongs to the Special Issue on Advanced Electrical and Communication Technologies 2020 & Section Engineering Management (EMM))