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Author/Affiliation: Khawla AlhasanOpen AccessArticle
7 Pages, 1,007 KB 
Predictive Analytics in Marketing: Evaluating its Effectiveness in Driving Customer Engagement
Abstract:
Understanding and responding to customer feedback is critical for business success. Customer response data offers valuable insights into preferences, behaviours, and sentiment. By analysing this data, businesses can optimize strategies, enhance customer experiences, and drive growth. Many analysis have been conducted in this field, while the review covers a broad range of AI and ML…
Read More(This article belongs to Section Artificial Intelligence in Computer Science (CAI))