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In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market…

The purpose of this study is to show how to design the character used as the symbol or Mascot of the educational institution and how to apply the design results into advertising and Brand identity design such as printing art, poster, digital media, toy, and souvenir. In this study, the ideas of mascot design have…

The objective of this article is to highlight the existing relationship between the tourist’s destination brand image of the city of Rabat (Morocco) and its choice by foreign tourists to be visited once again. We suggest a reliable measurement scale able to measure the dimensions and associations of the brand image most memorized by tourists,…

The study aims to demonstrate how the use of the design process can align a brand’s strategy with the interests of its target audience through a digital product based on a case study. Currently, Lexus internal studies show that there is a possibility to meet the needs of new audiences, beyond the traditional ones (men,…

The rapid proliferation of drones across various industries has introduced significant challenges related to privacy, security, and noise pollution. Current drone detection systems, primarily based on visual and radar technologies, face limitations under certain conditions, highlighting the need for effective acoustic-based detection methods. This paper presents a unique and comprehensive dataset of drone acoustic signatures,…

Identification of Kamphaeng Saen beef cattle is important of the registration and traceability purposes. For a traditional identification methods, Hot Branding, Freeze Branding, Paint Branding, and RFID Systems can be replaced by genius human. This paper proposed a Kamphaeng Saen beef cattle identification approach using muzzle print images as an Animal Biometric approach. There are…

Brain tumors are a type of tumor with a high mortality rate. Since multifocal-looking tumors in the brain can resemble multicentric gliomas or gliomatosis, accurate detection of the tumor is required during the treatment process. The similarity of neurological and radiological findings also complicates the classification of these tumors. Fast and accurate classification is important…

This project aims to demonstrate the importance that digital media can have to the development of loyalty programs, namely in creating empathy and proximity relationships between brands and their target audience: young people. This study consisted of the creation of a digital platform for Toyota Portugal, named Spot Toyota, to communicate actions promoted by the…

Nowadays the buildings sector is one of the key sectors to achieve sustainability, with the correspondent consumers, in particular, the household consumers, having the need to perform sustainable choices every day, regarding the appliances to be acquired from the market. This is not only due to government’s growing concerns about sustainability but also with the…