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Keyword: Branding
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Open AccessArticle
13 Pages, 3,825 KB Download PDF

Kamphaeng Saen Beef Cattle Identification Approach using Muzzle Print Image

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 4, Page # 110–122, 2021; DOI: 10.25046/aj060413
Abstract:

Identification of Kamphaeng Saen beef cattle is important of the registration and traceability purposes. For a traditional identification methods, Hot Branding, Freeze Branding, Paint Branding, and RFID Systems can be replaced by genius human. This paper proposed a Kamphaeng Saen beef cattle identification approach using muzzle print images as an Animal Biometric approach. There are…

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(This article belongs to Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
7 Pages, 709 KB Download PDF

Strategic Management of Brand Positioning in the Market

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 1, Page # 947–953, 2021; DOI: 10.25046/aj0601104
Abstract:

In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market…

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(This article belongs to Section Engineering Management (EMM))

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