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Keyword: Advertising
Customer Behavior of Green Advertising: Confirmatory Factor Analysis
The implementation of green advertising is relatively low for credibility but has an impact on green customer behavior. Based on the phenomenon, the purpose of this study is to examine factors affecting green advertising development, which is based on experienced customers towards products and advertisements and environmental issues. This research focuses on customers to create…
Read More Real Time RSSI Compensation for Precise Distance Calculation using Sensor Fusion for Smart Wearables
To effectively implement the social distancing or digital contact tracing in epidemic using an RSSI-based localization approach through Bluetooth beacon is one of the most widely used technologies, but simply using RSSI measurement is not more relevant because the RF signal is affected by several factors and the environment of usage. Traditional distance or positioning…
Read More The Designing of Institute’s Educational Mascots for Brand Identity
The purpose of this study is to show how to design the character used as the symbol or Mascot of the educational institution and how to apply the design results into advertising and Brand identity design such as printing art, poster, digital media, toy, and souvenir. In this study, the ideas of mascot design have…
Read More Hybridization of Improved Binary Bat Algorithm for Optimizing Targeted Offers Problem in Direct Marketing Campaigns
One of the biggest business problems of marketers, is to optimize the return on investments of direct Marketing campaign. This main purpose which can only be ensured by targeting the appropriate customer. The main challenge faced by companies when advertising, is to configure properly a campaign, by choosing the right target, so A high user…
Read More Spot Toyota: Design and Development of a Mobile Application for Toyota’s Promotion Actions to the Young Audience
This project aims to demonstrate the importance that digital media can have to the development of loyalty programs, namely in creating empathy and proximity relationships between brands and their target audience: young people. This study consisted of the creation of a digital platform for Toyota Portugal, named Spot Toyota, to communicate actions promoted by the…
Read More FenceBook a Geofencing based Advertisements Application Using Android
Geo-fencing (geofencing) is a great feature in a software program that uses Global Positioning System (GPS) or radio frequency identification (RFID) to define the geographical boundaries feature. Actually geofence is a virtual barrier. Geofencing is an innovative technology, an online marketplace for proactive contextual services that allows users to easily find interesting services, can easily…
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