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Keyword: Factor Analysis
Customer Behavior of Green Advertising: Confirmatory Factor Analysis
The implementation of green advertising is relatively low for credibility but has an impact on green customer behavior. Based on the phenomenon, the purpose of this study is to examine factors affecting green advertising development, which is based on experienced customers towards products and advertisements and environmental issues. This research focuses on customers to create…
Read More Factors Impacting Digital Payment Adoption: An Empirical Evidence from Smart City of Dubai
The emergence of new digital payment technologies has introduced both opportunities and challenges across all industries. This research aims to examine the significant factors that influence the adoption of new e-payment technologies, specifically in smart cities, as in Dubai. A comprehensive theoretical framework based on several previous studies included the following factors; Perceived Usefulness, Perceived…
Read More Inferring Student Needs Based on Facial Expression in Video Images
Limited interactive communication modes between students and teachers in online environments may lead to teachers misinterpreting or overlooking student needs during online teaching. Students learning online may also hesitate to make their needs known even when latent desires in teaching flow, pacing, and review, may be beneficial to the quality of the learning experience. The…
Read More The Internal Reliability of a Questionnaire on the Impact of Enterprise Resource Planning on the Performance of Moroccan Companies
Background: Today, Enterprise Resource Planning (ERP) software is a major tool for strengthening competitiveness. They are an asset that is changing work practices through the rapid circulation of information, the coordination of action and the development of new ways of doing things, rapid access to a wide range of knowledge and the opening up of…
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