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Investment decision-making plays a pivotal role in shaping both individual and institutional economic outcomes. Given the increasing complexity and uncertainty in global markets, optimizing investment decisions has become essential for maximizing returns while managing risks. This work explores modern optimization approaches in investment decision-making, focusing on mathematical modeling techniques such as linear programming (LP), mixed-integer…

Overall Performance (OP) measurement is an essential instrument in sustainable manufacturing implementation and management. The effective use of key performance indicators (KPIs) can potentially contribute to identify the firm’s overall performance, provide the crucial gaps between desired results and current actions, and thus facilitate the implementation and execution of improvement strategies. This study attempts to…

This paper analyzes the challenges a middle-sized city faces, particularly the Metropolitan Zone of Pachuca (MZP), which has not had the expected development given its current geographic, competitiveness, and crisis circumstances. The research proposes a systemic methodology for the analysis of the aforementioned Metropolitan Area. It emphasizes its internal and external behavior, the competitive environment…

In the context of globalization and the crises that we are experiencing today, innovation becomes the engine of acceleration and resolution of all kinds of organizational dysfunctions. Different alternatives have been proposed by all researchers and practitioners. The role of this paper is to determine the peculiarities of innovation, including the role played by organizational,…

The TAM is a model that is widely used to understand IT adoption and usage process accordingly and the reason for its popularity is that the model clarifies variances like behavioral intention (BI) relevant to IT appropriation and use over a broad range of settings. The model’s main factors for system use is perceived usefulness…

The article substantiates the relevance of conducting research on the structural characteristics of a company’s employee knowledge, which is the result of his mental activity and his practical experience. The conditions under which information becomes a source of employee knowledge are determined. An abstract analysis of the process of transforming knowledge into an intellectual product…

This paper describes a qualitative research design adopted in this study guided by deployment of a Grounded Theory (GT) methodology which was deployed to synthesize literature on technology adoption and digital transformation with an objective of developing theory. The philosophical worldview adopted was interpretivism/constructivist of a qualitative grounded theory inductive (theory building) approach where secondary…

In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market…

The purpose of the research is an investigation of different accounting software products, their functions, and specific features to make easier choice among variety of similar products and analysis of their pros and cons that can influence on companies’ performance. Authors classified accounting software according to its capabilities to serve the different managerial purposes. Because…

The implementation of green advertising is relatively low for credibility but has an impact on green customer behavior. Based on the phenomenon, the purpose of this study is to examine factors affecting green advertising development, which is based on experienced customers towards products and advertisements and environmental issues. This research focuses on customers to create…

The objective of this article is to highlight the existing relationship between the tourist’s destination brand image of the city of Rabat (Morocco) and its choice by foreign tourists to be visited once again. We suggest a reliable measurement scale able to measure the dimensions and associations of the brand image most memorized by tourists,…

The study aimed to understand and analyze the technological and innovation performance measures of the Nepalese cellular telecommunications industry from the customers’ perspective. The measures like network service quality, signal strength and coverage, voice quality, and calls drop are used for technological performance, whereas measures like product/service innovation, process innovation, customization, competitive innovation, and marketing…

One drawback of the Multiple Criteria Decision Making (MCDM) problem with the Analytic Network Process (ANP) is that the origin of the network cannot be clearly defined. In addition, it is not possible to specify internal relationship between criteria and sub-criteria. The application of Design Structure Matrix (DSM) with the Partitioning Reachability Matrix method resulted…

This paper comprehensively focused on the information systems for purchase process optimization (IS) that are currently being used. It elaborates four crucial and important areas in relation to purchasing and supply management. These includes; Identifying the process involved in purchasing, how information systems are implemented and used in enhancing the supply process, understanding the key…

This article presents a literature review on how the COVID-19 pandemic changed the way of managing risks in the supply chains of Mexican SMEs. Research was carried out in the most important scientific research databases. The spread of the pandemic in 2020 has affected public health and the world´s companies, including micro, small and medium…

A distribution company in Mexico covers the travel expenses for 21 sales representatives. Currently, the routes they follow are not established clearly, which can lead to high costs in this subject. A reduction of such cost is sought after, by optimizing the routes for each one of them. The following research finds an improvement on…

Global changes caused by the IV Industrial revolution and globalization processes resulted in a redistribution of roles of participants in innovative infrastructures of countries. Universities are leading both in terms of generating R&D products and in terms of developing business activities. Now there is a problem of insufficient methodological support of technological universities for pricing…

The new model of the short-term exchange rate dynamics was constructed. First of all, the most interesting were the reasons of the deviation from the medium-term equilibrium. The author’s IFEER-concept (International Flows Equilibrium Exchange Rate) was used as a base and it was developed. In this study, due to the short-term modeling period the differential…

In Peru, approximately since 2013, a necessary change has begun in the importance given to research, science, technology, and technological innovation. Likewise, in 2014, a new University Law was approved that among other aspects also promotes research production in universities. Against this context, the universities begin to improve with more emphasis activities related to research.…

Auditors now can no longer rely on the old-fashioned way of auditing manually. More and more jobs, increasingly complex work environment, the demands of the times, accuracy and speed of work require auditors inevitably must adopt technology. This research began with our success as academics in the audit family. Related to Indonesia, a large country…

One of the most critical challenges that large companies, small enterprises and research institutes face, when commercializing their innovations, is the transfer process at the moment of scaling up. These organizations often transfer their innovation to either existing business units or create a new business entirely. The process of transferring innovations to an existing unit…

This paper presents a collaborative interaction model (CIAO) and several behaviour rules that could enhance brainstorming results. The model is composed of five elements which may be used during brainstorming sessions, consisting of activities performed by partici- pants which are characteristic of different modes of interaction. Some sequences of these interactions may be considered more…

This work describes a case study carried out in an automotive company. The main objective was to increase the productivity of the last workstation of an assembly line by implementing an AGV System to transport finished goods to the warehouse. A comprehensive analysis of Value Added and Non-Value Added activities were performed to understand the…

In times of crisis or traumatic transformation processes, one of the most frequent negative externalities is that the self-image of a city deteriorates among its stakeholders, which affects their economic and social expectations and decisions. The internalisation of this externality must be a key objective for the local public manager so that any initiative can…

The purpose of this qualitative research was to explore the influence of hospital logistics on quality of care and patient satisfaction. Hospital logistics was assessed by considering five factors in the patient pathway, namely: physical accessibility of care, waiting time, consultation time, administrative procedures and hospital hotel services. Semi-structured interviews were conducted, following an interview…