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Open AccessArticle
7 Pages, 1,007 KB Download PDF

Predictive Analytics in Marketing: Evaluating its Effectiveness in Driving Customer Engagement

Advances in Science, Technology and Engineering Systems Journal, Volume 10, Issue 3, Page # 45–51, 2025; DOI: 10.25046/aj100306
Abstract:

Understanding and responding to customer feedback is critical for business success. Customer response data offers valuable insights into preferences, behaviours, and sentiment. By analysing this data, businesses can optimize strategies, enhance customer experiences, and drive growth. Many analysis have been conducted in this field, while the review covers a broad range of AI and ML…

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(This article belongs to Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
12 Pages, 1,706 KB Download PDF

Revolutionizing Robo-Advisors: Unveiling Global Financial Markets, AI-Driven Innovations, and Technological Landscapes for Enhanced Investment Decisions

Advances in Science, Technology and Engineering Systems Journal, Volume 9, Issue 2, Page # 33–44, 2024; DOI: 10.25046/aj090205
Abstract:

Robo-advisors, fundamental to the financial services sector, have undergone substantial technological metamorphosis. Innovations in artificial intelligence, blockchain, cloud technology, augmented reality, and virtual reality have reshaped the financial industry’s landscape. As automated investment solutions, robo-advisors are on the brink of further technological evolution. This comprehensive research amalgamates historical data, behavioral insights, and emerging market trends…

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(This article belongs to the SP15 (Special Issue on Innovation in Computing, Engineering Science & Technology 2023) & Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
8 Pages, 382 KB Download PDF

Markov Regime Switching Analysis for COVID-19 Outbreak Situations and their Dynamic Linkages of German Market

Advances in Science, Technology and Engineering Systems Journal, Volume 8, Issue 3, Page # 11–18, 2023; DOI: 10.25046/aj080302
Abstract:

This paper deals with the analysis of the dynamic linkage, co-movement between COVID-19 out- break situations and German stock market. Firstly, Markov Regime Switching Analysis(MRSA) is proposed and employed to investigate the situations in the pandemic, as to catch the dynamics of how the daily number of the newly-infected changes, and also to assess the…

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(This article belongs to the SP14 (Special Issue on Computing, Engineering and Multidisciplinary Sciences 2022-23) & Section Finance (FIN))
Open AccessArticle
4 Pages, 3,012 KB Download PDF

Using Dynamic Market-Based Control for Real-Time Intelligent Speed Adaptation Road Networks

Advances in Science, Technology and Engineering Systems Journal, Volume 7, Issue 4, Page # 24–27, 2022; DOI: 10.25046/aj070404
Abstract:

Traffic road management is becoming more complex due to limited resources and an increasing number of hybrid vehicles. Currently, a number of global classical computing tools are used to manage the traffic road network. This kind of classical computing is resource intensive and expensive, and in the best case, optimizing a traffic network takes a…

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(This article belongs to Section Interdisciplinary Applications of Computer Science (CSI))
Open AccessArticle
6 Pages, 662 KB Download PDF

Evaluation of Radiological Health Risk Associated with Indian Tiles Available in Nigerian Markets

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 3, Page # 271–276, 2021; DOI: 10.25046/aj060330
Abstract:

The Present work is to investigate effect of dry sliding wear behaviour of ZA27 base alloy, after reinforcing it with Molybdenum Di Sulphide (MoS2) particles from 0% to 4% in five steps. To examine the wear behaviour of both reinforced and un-reinforced material, dry or unlubricated pin on disc tests were conducted. These tests were…

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(This article belongs to Section Environmental Sciences (ENS))
Open AccessArticle
6 Pages, 871 KB Download PDF

Allocation of Total Congestion Cost and load participation to Generators for a PoolCo Market in Deregulated Power System

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 1, Page # 1145–1150, 2021; DOI: 10.25046/aj0601128
Abstract:

The objective of this paper is to allocate transmission congestion cost to responsible generators using a novel method. Deregulation of the electrical power system leads to the compulsion of open access to the transmission system for all entities of the power system. There is a trend to utilize cheaper generators by all loads. This leads…

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(This article belongs to the SP10 (Special Issue on Multidisciplinary Sciences and Engineering 2020-21) & Section Electrical Engineering (ELE))
Open AccessArticle
7 Pages, 709 KB Download PDF

Strategic Management of Brand Positioning in the Market

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 1, Page # 947–953, 2021; DOI: 10.25046/aj0601104
Abstract:

In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market…

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(This article belongs to Section Engineering Management (EMM))
Open AccessArticle
12 Pages, 1,543 KB Download PDF

Method of Technological Forecasting of Market Behaviour of R&D Products

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 1, Page # 886–897, 2021; DOI: 10.25046/aj060198
Abstract:

The current concept of open innovation corresponds to the R&D products transfer model – “role changes”. One of the fundamental provisions of the model is that R&D products are considered for commercialization not only at the final stage of technological readiness, but at any of them. In today’s changing market environment, special attention is paid…

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(This article belongs to the SP10 (Special Issue on Multidisciplinary Sciences and Engineering 2020-21) & Section Operations Research & Management Science (ORM))
Open AccessArticle
5 Pages, 627 KB Download PDF

Features Preference using Conjoint Analysis Method for E-marketplace Social Care System

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 1593–1597, 2020; DOI: 10.25046/aj0506190
Abstract:

With the features of the application system make it easier for users to transact, make the user feel comfortable in using the application system. The problem is that the intensity of application usage decreases judging by the application rating given by the user each time they perform a transaction, this is because the company initially…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
6 Pages, 881 KB Download PDF

Recommendation System for SmartMart-A Virtual Supermarket

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 1408–1413, 2020; DOI: 10.25046/aj0506170
Abstract:

The current online shopping system does not provide the actual shopping experience to the users where they scroll through the web pages and select an item to purchase, which becomes monotonous soon and lacks the shopping experience. This paper describes the development of the SmartMart, a 3D shopping mart where the user can navigate around…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
18 Pages, 1,804 KB Download PDF

Analysis of Long-term Equilibrium Relationship Between KRW, RMB, JPY Exchange Rates and International Financial Market Variables: Comparative Analysis of KRW, RMB, JPY

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 744–761, 2020; DOI: 10.25046/aj050690
Abstract:

This study used 15 VECM analysis models to analyze the relationship among exchange rates of South Korea, China and Japan; and between exchange rates of each country and international financial market variables. The analysis variables are the Won, Yuan, Yen spot exchange rates and international financial market variables. The results of the analysis are as…

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(This article belongs to the SP10 (Special Issue on Multidisciplinary Sciences and Engineering 2020-21) & Section Operations Research & Management Science (ORM))
Open AccessArticle
8 Pages, 760 KB Download PDF

Hybridization of Improved Binary Bat Algorithm for Optimizing Targeted Offers Problem in Direct Marketing Campaigns

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 239–246, 2020; DOI: 10.25046/aj050628
Abstract:

One of the biggest business problems of marketers, is to optimize the return on investments of direct Marketing campaign. This main purpose which can only be ensured by targeting the appropriate customer. The main challenge faced by companies when advertising, is to configure properly a campaign, by choosing the right target, so A high user…

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(This article belongs to the SP10 (Special Issue on Multidisciplinary Sciences and Engineering 2020-21) & Section Operations Research & Management Science (ORM))
Open AccessArticle
5 Pages, 887 KB Download PDF

The Effect of E-Service Quality on Customer Satisfaction and Loyalty (Case Study at E-Marketplace XYZ in Indonesia)

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 206–210, 2020; DOI: 10.25046/aj050624
Abstract:

Online transactions make it easy for people to get products or sell the products through online applications. The success and failure of online sales depends on how satisfied and loyal the customer is to the service of the product or business which can certainly influence and increase competition between the online sales industry. Based on…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
8 Pages, 404 KB Download PDF

Generic Decision Support Model for Determining the Best Marketer

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 4, Page # 841–848, 2020; DOI: 10.25046/aj050498
Abstract:

For marketing company, determining the best marketing is a strategic decision. It is able to affect the companys future purposefully. The study conducted to propose a novel decision support model (DSM) for determining the best marketer. Seventeen parameters were considered into model and two methods fuzzy logic and profile-matching (PM) were combined as main method…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
7 Pages, 814 KB Download PDF

A Harmonized European Drone Market? – New EU Rules on Unmanned Aircraft Systems

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 3, Page # 93–99, 2020; DOI: 10.25046/aj050312
Abstract:

The European drone market has been showing steady growth year after year. New EU drone rules will come into force as of July 1st, 2020, with the European Union setting itself the target to replace national rules with a common regulation with the ultimate goal of creating a harmonized European drone market. This study will…

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(This article belongs to the SP8 (Special Issue on Multidisciplinary Sciences and Engineering 2019-20) & Section Aerospace Engineering (EAR))
Open AccessArticle
12 Pages, 1,343 KB Download PDF

Using Metaheuristics-Based Methods to Provide Sustainable Market Solutions, Suitable to Consumer Needs

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 2, Page # 399–410, 2020; DOI: 10.25046/aj050252
Abstract:

Nowadays the buildings sector is one of the key sectors to achieve sustainability, with the correspondent consumers, in particular, the household consumers, having the need to perform sustainable choices every day, regarding the appliances to be acquired from the market. This is not only due to government’s growing concerns about sustainability but also with the…

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(This article belongs to the SP8 (Special Issue on Multidisciplinary Sciences and Engineering 2019-20) & Section Energy & Fuels (ENF))
Open AccessArticle
7 Pages, 526 KB Download PDF

Internalising Negative Self-Image Externalities: The First Objective for City Marketing as a Municipal Management Tool

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 1, Page # 112–118, 2020; DOI: 10.25046/aj050115
Abstract:

In times of crisis or traumatic transformation processes, one of the most frequent negative externalities is that the self-image of a city deteriorates among its stakeholders, which affects their economic and social expectations and decisions. The internalisation of this externality must be a key objective for the local public manager so that any initiative can…

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(This article belongs to the SP8 (Special Issue on Multidisciplinary Sciences and Engineering 2019-20) & Section Engineering Management (EMM))
Open AccessArticle
14 Pages, 2,562 KB Download PDF

Evaluation of the Effects of Bidding Strategy with Customized Pricing on the Individual Prosumer in a Local Energy Market

Advances in Science, Technology and Engineering Systems Journal, Volume 4, Issue 4, Page # 366–379, 2019; DOI: 10.25046/aj040445
Abstract:

Peer-to-peer (P2P) energy trading is a mechanism that allows people to share locally the energy they have generated from distributed renewable resources (DER), to generate profit form the unused resources and to reduce the cost for electricity for the household and in the community itself. This calls for the design of new energy markets, accompanied…

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(This article belongs to the SP7 (Special Issue on Advancement in Engineering and Computer Science 2019) & Section Electrical Engineering (ELE))
Open AccessArticle
8 Pages, 1,120 KB Download PDF

LabVIEW Development for an Intelligent Management System of the Electrical Energy Free Market

Advances in Science, Technology and Engineering Systems Journal, Volume 4, Issue 2, Page # 83–90, 2019; DOI: 10.25046/aj040211
Abstract:

Consumers of electrical energy have looked more closely to the energy consumption in last years due to the successive increase of the electricity bill. Nowadays it is possible to notice that many consumers have been looking for ways to reduce their consumption or the value of their electricity bill. Such a cost reduction is obtained…

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(This article belongs to the SP6 (Special Issue on Recent Advances in Engineering Systems 2018-19) & Section Energy & Fuels (ENF))
Open AccessArticle
7 Pages, 1,176 KB Download PDF

An Aggregation Model for Energy Resources Management and Market Negotiations

Advances in Science, Technology and Engineering Systems Journal, Volume 3, Issue 2, Page # 231–237, 2018; DOI: 10.25046/aj030227
Abstract:

Currently the use of distributed energy resources, especially renewable generation, and demand response programs are widely discussed in scientific contexts, since they are a reality in nowadays electricity markets and distribution networks. In order to benefit from these concepts, an efficient energy management system is needed to prevent energy wasting and increase profits. In this…

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(This article belongs to the SP4 (Special issue on Advancement in Engineering Technology 2017-18) & Section Energy & Fuels (ENF))
Open AccessArticle
7 Pages, 781 KB Download PDF

Optimization of Investment in Decision – Making in Engineering Economy

Advances in Science, Technology and Engineering Systems Journal, Volume 10, Issue 5, Page # 33–39, 2025; DOI: 10.25046/aj100504
Abstract:

Investment decision-making plays a pivotal role in shaping both individual and institutional economic outcomes. Given the increasing complexity and uncertainty in global markets, optimizing investment decisions has become essential for maximizing returns while managing risks. This work explores modern optimization approaches in investment decision-making, focusing on mathematical modeling techniques such as linear programming (LP), mixed-integer…

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(This article belongs to Section Engineering Management (EMM))
Open AccessArticle
8 Pages, 850 KB Download PDF

Cooperative Game Theory for Grid Service Pricing: A Utility-Centric Approach

Advances in Science, Technology and Engineering Systems Journal, Volume 10, Issue 3, Page # 21–28, 2025; DOI: 10.25046/aj100304
Abstract:

This study presents a novel alternative to traditional Net Energy Metering (NEM) by proposing a set of innovative pricing schemes for solar customers participating in utility-led grid service programs through the aggregation of Distributed Energy Resources (DERs). Grounded in cooperative game theory, the proposed framework facilitates equitable and efficient value allocation among key stakeholders, namely…

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(This article belongs to the SP18 (Special Issue on Computing, Engineering and Multidisciplinary Sciences 2025) & Section Energy & Fuels (ENF))
Open AccessArticle
8 Pages, 6,367 KB Download PDF

Modeling Control Agents in Social Media Networks Using Reinforcement Learning

Advances in Science, Technology and Engineering Systems Journal, Volume 8, Issue 5, Page # 62–69, 2023; DOI: 10.25046/aj080507
Abstract:

Designing efficient control strategies for opinion dynamics is a challenging task. Understanding how individuals change their opinions in social networks is essential to countering malicious actors and fake news and mitigating their effect on the network. In many applications such as marketing design, product launches, etc., corporations often post curated news or feeds on social…

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(This article belongs to the SP15 (Special Issue on Innovation in Computing, Engineering Science & Technology 2023) & Section Interdisciplinary Applications of Computer Science (CSI))
Open AccessArticle
6 Pages, 1,358 KB Download PDF

Proportional Derivative and Proportional Integral Derivative Controllers for Frequency Support of a Wind Turbine Generator in a Diesel Generation Mix

Advances in Science, Technology and Engineering Systems Journal, Volume 8, Issue 4, Page # 60–65, 2023; DOI: 10.25046/aj080407
Abstract:

The levelized cost of electricity production is highly dependent on the cost of fuel oil on the world market. In order to reduce the dependency on the fuel oil, many countries are adopting an energy transition towards distributed generation. Distributed generation can be described as various means of generating electricity at or near where it…

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(This article belongs to the SP14 (Special Issue on Computing, Engineering and Multidisciplinary Sciences 2022-23) & Section Electrical Engineering (ELE))
Open AccessArticle
11 Pages, 850 KB Download PDF

Blockchain Applications in Suning and PingAn

Advances in Science, Technology and Engineering Systems Journal, Volume 7, Issue 5, Page # 167–177, 2022; DOI: 10.25046/aj070518
Abstract:

The emergence of blockchain technology has facilitated the digital transformation of many businesses and thereby increased the competitiveness of China in the global market. As a cutting-edge technology, Blockchain has significantly influenced the practices across all business sectors. Focusing on the retail and insurance sectors, this paper analyzes the blockchain technology applications in two companies…

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(This article belongs to the SP13 (Special Issue on Innovation in Computing, Engineering Science & Technology 2022) & Section Information Systems in Computer Science (CIS))
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