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Understanding and responding to customer feedback is critical for business success. Customer response data offers valuable insights into preferences, behaviours, and sentiment. By analysing this data, businesses can optimize strategies, enhance customer experiences, and drive growth. Many analysis have been conducted in this field, while the review covers a broad range of AI and ML…

One of the biggest business problems of marketers, is to optimize the return on investments of direct Marketing campaign. This main purpose which can only be ensured by targeting the appropriate customer. The main challenge faced by companies when advertising, is to configure properly a campaign, by choosing the right target, so A high user…

In times of crisis or traumatic transformation processes, one of the most frequent negative externalities is that the self-image of a city deteriorates among its stakeholders, which affects their economic and social expectations and decisions. The internalisation of this externality must be a key objective for the local public manager so that any initiative can…

Designing efficient control strategies for opinion dynamics is a challenging task. Understanding how individuals change their opinions in social networks is essential to countering malicious actors and fake news and mitigating their effect on the network. In many applications such as marketing design, product launches, etc., corporations often post curated news or feeds on social…

Social networks have become a valuable platform for tracking and analyzing Internet users’ feelings. This analysis provides crucial information for decision-making in various areas, such as politics and marketing. In addition to this challenge and our interest in the field of big data and sentiment analysis in social networks, we have dedicated this work to…

In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market…

The implementation of green advertising is relatively low for credibility but has an impact on green customer behavior. Based on the phenomenon, the purpose of this study is to examine factors affecting green advertising development, which is based on experienced customers towards products and advertisements and environmental issues. This research focuses on customers to create…

The purpose of this study is to show how to design the character used as the symbol or Mascot of the educational institution and how to apply the design results into advertising and Brand identity design such as printing art, poster, digital media, toy, and souvenir. In this study, the ideas of mascot design have…

The study aimed to understand and analyze the technological and innovation performance measures of the Nepalese cellular telecommunications industry from the customers’ perspective. The measures like network service quality, signal strength and coverage, voice quality, and calls drop are used for technological performance, whereas measures like product/service innovation, process innovation, customization, competitive innovation, and marketing…

The main objective of this research is to analyze the impact that the implementation of a strategic plan would have on achieving the competitiveness of the micro, small and medium enterprises (MSMEs) that are dedicated to bottling, marketing and distributing water in the city of Los Mochis. It is intended to offer a tool to…

For marketing company, determining the best marketing is a strategic decision. It is able to affect the companys future purposefully. The study conducted to propose a novel decision support model (DSM) for determining the best marketer. Seventeen parameters were considered into model and two methods fuzzy logic and profile-matching (PM) were combined as main method…

The banking industry is very competitive. To utilize the information, they have in order to be a competitive advantage winner is reasonably very crucial for the company. At present, the company does not only focus on the company’s strategy that prioritizes products (e.g. product or service oriented), however also necessitates to focus on the company’s…

With the development of big data, artificial intelligence and deep learning, various social information networks are becoming exponentially intelligent. Of all the various social networks, YouTube is so popular that it is called the YouTube era. Not only video viewers, but also actual video producers, influencer youtubers, are increasing, allowing individuals as well as operators…

This paper investigates the electronic book production and distribution practices adopted by the Publishers in Southeast Nigeria because of the global growing interest in writing new book titles in digital form as well as converting paper titles to digital content. To investigate this study, the researcher formulated three research questions to guide the study. A…

Animal movement is inherent in the marketing between the rural productive units, establishing space-time connections between them. The relational nature of such information is kept in the Animal Transit Guides (GTA), a mandatory issuance in Brazil. When evaluating such set of information, this work aimed at characterizing the bovine movement network in the state of…

The background of the article lies in South Eastern Finland, in Lappeenranta, where an active University campus has attracted a group of ICT startups as well as SME’s in the field to collaboration. The novel education approach also has another remarkable role as a developer and source of innovation. An experimental development ecosystem (EDE), where…

In recent years, big data analysis is gaining immense credence in the fields of academics and business. Businesses such as management and marketing have demonstrated a strong inclination and interest in data analytics. However, many businesses are unable to utilize data even if they have access to it. The main reason for that is the…