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Open AccessArticle
7 Pages, 1,007 KB Download PDF

Predictive Analytics in Marketing: Evaluating its Effectiveness in Driving Customer Engagement

Advances in Science, Technology and Engineering Systems Journal, Volume 10, Issue 3, Page # 45–51, 2025; DOI: 10.25046/aj100306
Abstract:

Understanding and responding to customer feedback is critical for business success. Customer response data offers valuable insights into preferences, behaviours, and sentiment. By analysing this data, businesses can optimize strategies, enhance customer experiences, and drive growth. Many analysis have been conducted in this field, while the review covers a broad range of AI and ML…

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(This article belongs to Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
9 Pages, 769 KB Download PDF

Factors Affecting the Decision of Selecting Banking to Save Money of Individual Customers – Experimental in Da Nang City

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 3, Page # 409–417, 2021; DOI: 10.25046/aj060345
Abstract:

The purpose of this study is to evaluate the factors affecting the decisions of factors affecting the decision of individual customers to choose a savings bank at commercial banks in Da Nang city. . Through the use of appropriate research methods, the authors have found that there are 5 factors with 5 groups of factors…

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(This article belongs to the SP11 (Special Issue on Innovation in Computing, Engineering Science & Technology 2021) & Section Operations Research & Management Science (ORM))
Open AccessArticle
9 Pages, 705 KB Download PDF

Customer Behavior of Green Advertising: Confirmatory Factor Analysis

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 1, Page # 833–841, 2021; DOI: 10.25046/aj060192
Abstract:

The implementation of green advertising is relatively low for credibility but has an impact on green customer behavior. Based on the phenomenon, the purpose of this study is to examine factors affecting green advertising development, which is based on experienced customers towards products and advertisements and environmental issues. This research focuses on customers to create…

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(This article belongs to the isaect-20 (Special Issue on Advanced Electrical and Communication Technologies 2020) & Section Engineering Management (EMM))
Open AccessArticle
8 Pages, 785 KB Download PDF

Determinants of Technological and Innovation Performance of the Nepalese Cellular Telecommunications Industry from the Customers’ Perspective

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 1013–1020, 2020; DOI: 10.25046/aj0506122
Abstract:

The study aimed to understand and analyze the technological and innovation performance measures of the Nepalese cellular telecommunications industry from the customers’ perspective. The measures like network service quality, signal strength and coverage, voice quality, and calls drop are used for technological performance, whereas measures like product/service innovation, process innovation, customization, competitive innovation, and marketing…

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(This article belongs to Section Engineering Management (EMM))
Open AccessArticle
14 Pages, 1,125 KB Download PDF

Inventory Management Practices during COVID 19 Pandemic to Maintain Liquidity Increasing Customer Service level in an Industrial Products Company in Mexico

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 613–626, 2020; DOI: 10.25046/aj050675
Abstract:

This work presents the development and improvement obtained by implementing inventory managing practices during the COVID 19 pandemic in a Mexican company, a leader in the industrial sector to overcome the effects on the Company’s economies due to constrained market to maintain liquidity and preserve employment by increasing customer service level ensuring the availability of…

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(This article belongs to the sp-covid19 (Special Issue on the Economic Impact of COVID-19 on Companies and Consumers 2020-21) & Section Operations Research & Management Science (ORM))
Open AccessArticle
5 Pages, 887 KB Download PDF

The Effect of E-Service Quality on Customer Satisfaction and Loyalty (Case Study at E-Marketplace XYZ in Indonesia)

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 6, Page # 206–210, 2020; DOI: 10.25046/aj050624
Abstract:

Online transactions make it easy for people to get products or sell the products through online applications. The success and failure of online sales depends on how satisfied and loyal the customer is to the service of the product or business which can certainly influence and increase competition between the online sales industry. Based on…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
6 Pages, 973 KB Download PDF

Sentiment Analysis on Utilizing Online Transportation of Indonesian Customers Using Tweets in the Normal Era and the Pandemic Covid-19 Era with Support Vector Machine

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 5, Page # 389–394, 2020; DOI: 10.25046/aj050549
Abstract:

Online transportation in Indonesia is a new trend of transportation that is currently used among the lower to upper society. The change in behavior began in 2011 and is growing to this day, The comments that are growing on social media are very important for the online transportation company the negative comments lower the level…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
6 Pages, 763 KB Download PDF

Customer Satisfaction Recognition Based on Facial Expression and Machine Learning Techniques

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 4, Page # 594–599, 2020; DOI: 10.25046/aj050470
Abstract:

Nowadays, Customer satisfaction is important for businesses and organizations. Manual methods exist, namely surveys and distributing questionnaires to customers. However, marketers and businesses are looking for quick ways to get effective and efficient feedback results for their potential customers. In this paper, we propose a new method for facial emotion detection to recognize customer’s satisfaction…

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(This article belongs to the SP9 (Special Issue on Multidisciplinary Innovation in Engineering Science & Technology 2020) & Section Interdisciplinary Applications of Computer Science (CSI))
Open AccessArticle
6 Pages, 584 KB Download PDF

Balance as One of the Attributes in the Customer Segmentation Analysis Method: Systematic Literature Review

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 3, Page # 334–339, 2020; DOI: 10.25046/aj050343
Abstract:

The banking industry is very competitive. To utilize the information, they have in order to be a competitive advantage winner is reasonably very crucial for the company. At present, the company does not only focus on the company’s strategy that prioritizes products (e.g. product or service oriented), however also necessitates to focus on the company’s…

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(This article belongs to Section Theory & Methods in Computer Science (CTM))
Open AccessArticle
7 Pages, 746 KB Download PDF

Comparison Analysis between Mobile Banking and Mobile Payment as Determinant Factors of Customer Privacy

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 2, Page # 469–475, 2020; DOI: 10.25046/aj050260
Abstract:

Mobile banking and mobile payment are currently always used by customers for financial payments. With customer payments, it is usually easier to make payments with mobile payment, because it is more practical and direct than mobile banking. However, is the privacy of both platforms understood by the customer? Research questions to be answered: 1) What…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
9 Pages, 841 KB Download PDF

Classification Model of Contact Center Customers Emails Using Machine Learning

Advances in Science, Technology and Engineering Systems Journal, Volume 5, Issue 1, Page # 174–182, 2020; DOI: 10.25046/aj050123
Abstract:

E-mail is one of the media services used at the contact center. The challenge faced by e-mail services is how to handle e-mails that enter large quantities every day efficiently to provide fast and appropriate service to customers. The purpose of this study is to find which method has the best accuracy in classifying emails…

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(This article belongs to Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
10 Pages, 967 KB Download PDF

System-Level Test Case Design for Field Reliability Alignment in Complex Products

Advances in Science, Technology and Engineering Systems Journal, Volume 10, Issue 6, Page # 55–64, 2025; DOI: 10.25046/aj100605
Abstract:

Achieving targeted reliability for complex products in real-world field environments remains a persistent challenge, even when laboratory validation suggests high performance. A significant reliability gap often emerges during the initial deployment phase, typically within the first one to five years where field failure rates can be up to twice those predicted in controlled settings. Compounding…

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(This article belongs to the SP19 (Special Issue on Innovation in Computing, Engineering Science & Technology 2025-26) & Section Industrial Engineering (EID))
Open AccessArticle
8 Pages, 850 KB Download PDF

Cooperative Game Theory for Grid Service Pricing: A Utility-Centric Approach

Advances in Science, Technology and Engineering Systems Journal, Volume 10, Issue 3, Page # 21–28, 2025; DOI: 10.25046/aj100304
Abstract:

This study presents a novel alternative to traditional Net Energy Metering (NEM) by proposing a set of innovative pricing schemes for solar customers participating in utility-led grid service programs through the aggregation of Distributed Energy Resources (DERs). Grounded in cooperative game theory, the proposed framework facilitates equitable and efficient value allocation among key stakeholders, namely…

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(This article belongs to the SP18 (Special Issue on Computing, Engineering and Multidisciplinary Sciences 2025) & Section Energy & Fuels (ENF))
Open AccessArticle
6 Pages, 826 KB Download PDF

The Impact of Digitalization on Shipbuilding as Measured by Artificial Intelligence (AI) Maturity Models: a Systematic Review

Advances in Science, Technology and Engineering Systems Journal, Volume 10, Issue 3, Page # 15–20, 2025; DOI: 10.25046/aj100303
Abstract:

Artificial Intelligence (AI) is reshaping the global shipbuilding sector, yet existing maturity models fail to capture the domain-specific complexities of this capital-intensive industry. This study reviews over 50 AI maturity models and introduces a specialized framework tailored for shipbuilding. The proposed model outlines four progressive stages—Beginner, Innovation, Integration, and Expert—across eight key dimensions: culture, resilience,…

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(This article belongs to the SP18 (Special Issue on Computing, Engineering and Multidisciplinary Sciences 2025) & Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
9 Pages, 571 KB Download PDF

Development and Application of Value Karuta to Understand Value in Lean Management: Initial Small-group Trial in Japan and the UK

Advances in Science, Technology and Engineering Systems Journal, Volume 9, Issue 6, Page # 21–29, 2024; DOI: 10.25046/aj090603
Abstract:

This study proposes the Value Karuta (VK), an application of the traditional Japanese card game karuta. Its goal is to contribute to the understanding of value, which is the first principle of lean management. After stating the problems of lean management and the specifications of VK, this paper confirms the validity of the proposal by…

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(This article belongs to the SP17 (Special Issue on Innovation in Computing, Engineering Science & Technology 2024-25) & Section Operations Research & Management Science (ORM))
Open AccessArticle
9 Pages, 983 KB Download PDF

Digitalization Review for American SMEs

Advances in Science, Technology and Engineering Systems Journal, Volume 9, Issue 4, Page # 93–101, 2024; DOI: 10.25046/aj090410
Abstract:

SME big data maturity models will be reviewed in this study to identify systematic publications related to the subject. For SMEs to remain competitive, digitalization is essential. Due to limited resources, SMEs need to be more proactive in digitalization. Still, the benefits, such as operational efficiency, cost reduction, quality improvement, and innovative culture, make digitalization…

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(This article belongs to Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
13 Pages, 484 KB Download PDF

On Mining Most Popular Packages

Advances in Science, Technology and Engineering Systems Journal, Volume 9, Issue 4, Page # 60–72, 2024; DOI: 10.25046/aj090407
Abstract:

In this paper, we will discuss two algorithms to solve the so-called package design problem, by which a set of queries (referred to as a query log) is represented by a collection of bit strings with each indicating the favourite activities or items of customers. For such a query log, we are required to design…

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(This article belongs to Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
11 Pages, 1,752 KB Download PDF

An Adaptive Heterogeneous Ensemble Learning Model for Credit Card Fraud Detection

Advances in Science, Technology and Engineering Systems Journal, Volume 9, Issue 3, Page # 01–11, 2024; DOI: 10.25046/aj090301
Abstract:

The proliferation of internet economies has given the corporate world manifold advantages to businesses, as they can now incorporate the latest innovations into their operations, thereby enhancing ease of doing business. For instance, financial institutions have leveraged credit card usage on the aforesaid proliferation. However, this exposes clients to cybercrime, as fraudsters always find ways…

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(This article belongs to Section Artificial Intelligence in Computer Science (CAI))
Open AccessArticle
10 Pages, 903 KB Download PDF

Application of Lean Practices in Food Supply Chain: The Case of Morocco

Advances in Science, Technology and Engineering Systems Journal, Volume 8, Issue 4, Page # 101–110, 2023; DOI: 10.25046/aj080412
Abstract:

Recent studies show the benefits of lean manufacturing implementation in agri-food industries to improve operational and environmental performance. However, only a restricted number of studies have addressed the implementation of lean practices in food companies located in developing countries. This study aims to assess the current implementation status of lean practices in Moroccan agri-food companies,…

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(This article belongs to Section Industrial Engineering (EID))
Open AccessArticle
10 Pages, 4,977 KB Download PDF

Accuracy Improvement-Based Wireless Sensor Estimation Technique with Machine Learning Algorithms for Volume Estimation on the Sealed Box

Advances in Science, Technology and Engineering Systems Journal, Volume 8, Issue 3, Page # 108–117, 2023; DOI: 10.25046/aj080313
Abstract:

Currently, the quality and quantity of product must be inspected before transporting. Currently the popular unsealing box product inspecting is performed by weighing the box where the errors occur according to the tolerance of the weighting machine and tolerance weight of the product. On the other hand, the quantity of product can be inspected automatically…

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(This article belongs to the SP15 (Special Issue on Innovation in Computing, Engineering Science & Technology 2023) & Section Manufacturing Engineering (EMF))
Open AccessArticle
11 Pages, 5,451 KB Download PDF

Redesign and Improvement in the Management of the Raw Material Inventory Control Process with Oracle APEX

Advances in Science, Technology and Engineering Systems Journal, Volume 7, Issue 6, Page # 103–113, 2022; DOI: 10.25046/aj070611
Abstract:

Having reasonable inventory control is a priority for any company because a lack of inventory could incur economic losses. Not having the necessary stock for the timely production of your orders could generate dissatisfaction in your customers and possibly cause them to lose them. Likewise, reasonable inventory control allows quick decision-making for the company’s benefit.…

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(This article belongs to Section Information Systems in Computer Science (CIS))
Open AccessArticle
11 Pages, 2,013 KB Download PDF

Sensitive Analysis in Holding and Penalty Costs for the Stochastic Sequencing Problem in Agile Manufacturing

Advances in Science, Technology and Engineering Systems Journal, Volume 7, Issue 5, Page # 62–72, 2022; DOI: 10.25046/aj070509
Abstract:

In agile manufacturing, due to the desire to meet customer’s requirements, processing times are stochastic because operations could be done by robots or humans. This can cause several problems in scheduling the jobs, and it is necessary to select the dispatch rule with the least change in costs and times, to respond quickly to different…

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(This article belongs to Section Industrial Engineering (EID))
Open AccessArticle
11 Pages, 1,497 KB Download PDF

A Novel Algorithm Design for Locating Fault Distances on HV Transmission Lines

Advances in Science, Technology and Engineering Systems Journal, Volume 7, Issue 1, Page # 79–89, 2022; DOI: 10.25046/aj070108
Abstract:

The transmission network has been considered among the globe’s prevalent complex systems, comprised of hundreds of electrical transmission lines and other equipment used to transmit electrical energy from one location to another. Over a decade, power engineers have worked tirelessly to ensure that the transmission network operates reliably, transmitting electrical energy from the power station…

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(This article belongs to the SP12 (Special Issue on Multidisciplinary Sciences and Engineering 2021-22) & Section Electrical Engineering (ELE))
Open AccessArticle
11 Pages, 2,431 KB Download PDF

The Design and Implementation of Intelligent English Learning Chabot based on Transfer Learning Technology

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 5, Page # 32–42, 2021; DOI: 10.25046/aj060505
Abstract:

Chatbot operates task-oriented customer services in special and open domains at different mobile devices. Its related products such as knowledge base Question-Answer System also benefit daily activities. Chatbot functions generally include automatic speech recognition (ASR), natural language understanding (NLU), dialogue management (DM), natural language generation (NLG) and speech synthesis (SS). In this paper, we proposed…

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(This article belongs to the SP11 (Special Issue on Innovation in Computing, Engineering Science & Technology 2021) & Section Interdisciplinary Applications of Computer Science (CSI))
Open AccessArticle
14 Pages, 1,806 KB Download PDF

Segmentation of Stocks: Dynamic Dimensioning and Space Allocation, using an Algorithm based on Consumption Policy, Case Study

Advances in Science, Technology and Engineering Systems Journal, Volume 6, Issue 4, Page # 306–319, 2021; DOI: 10.25046/aj060434
Abstract:

This paper addresses the stock management aspect. Through this work, we provide a dynamic model of dimensioning and allocation of stocks to storage location for the automotive industry field. This model takes into consideration all constraints of the supply chain (24 constraints) from the suppliers passing by production, storage up to customer delivery and transport.…

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(This article belongs to the SP11 (Special Issue on Innovation in Computing, Engineering Science & Technology 2021) & Section Industrial Engineering (EID))
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